SSP Baits is the angling division of the Sports Specific Products (SSP) Group, world leaders in sports nutrition energy bars. We have extensive knowledge of the food industry and have access to the latest techniques and ingredients currently available.
Based in Brentwood, Essex, the epicentre of the carp fishing world, SSP have interests in manufacturing plants in the UK and Europe. We aim to develop, produce and market high performance baits for the current and next generation of anglers.
High quality performance is at the forefront of SSP, and many of the practices and ingredients that go into our sports performance bars, are used in the SSP Baits range. Technology into human consumption has got to be of the highest standard with our sports products, we use the same attention to detail when selecting ingredients and techniques used in our baits.
The management team have over 70 years experience of top flight competition fishing, and combined with a team of carefully selected consultants have a wealth of knowledge of today’s angling requirements.
Our top class team of consultants are involved in the ongoing development of our bait ranges. In this website they will share their experiences, tips and secrets that make them so successful in their specific field. We will constantly be updating you with catch shots, news, offers and latest products from the SSP team.