The most important item of tackle that an angler uses is bait, without it, you can’t catch the fish. More important, you can’t attract the fish into your swim and keep them feeding. Sports Specific Products (SSP) are the leaders in Sports energy bars and food, our products are used by many professional sportsmen and women throughout the world.
Our philosophy is that the same human grade ingredients should be used to create a high performance food source that takes fishing bait to the next level. Our ethos is PERFORMANCE and our knowledge of the food energy industry allows us to source only the finest quality ingredients, draw on our research and develop the next generation of groundbreaking PERFORMANCE baits.