Sports Specific Products (SSP) is a division of the Rowallan Group, a successful group that have over 50 years experience of forming, establishing and marketing companies within the leisure industry. Our sister company SSP Golf are world leaders and innovators within the sports nutrition industry, and supply products worldwide.
SSP Baits is the brainchild of Kevin Stack and Mark Hoye, two anglers who share over 70 years of fishing knowledge and experience. Both Kevin and Mark have been involved in teams that have won numerous domestic and international competition titles. This combines with them both being very accomplished anglers who have landed many specimen sized fish in the UK and abroad.
Kevin and Mark are no strangers to the fishing industry after launching Future Angling Products in 1992. Specialising in the pole accessory market, they manufactured brands for Browning Zebco Sports, Sensas, Milo and Image, whilst actually buying Image in 1998.
Three years ago, the SSP team embarked on a journey to develop and produce a range of baits that would prove irresistible to all specimen fish, on any type of venue. The team have used their extensive knowledge of producing ground breaking products in the sports nutrition industry to aid in the intricate production of high quality fishing bait.
The team wanted to create something special, a unique concept that would combine all forms of specialist angling. We aimed to produce bait that satisfied the three core senses of the fish: SIGHT, SMELL & PALATE.
After many painstaking hours of testing and development the ‘SYSTEM-X’ was born. We at SSP believe this to be the next generation of efficient performance baits available for the modern angler.
The ‘SYSTEM-X’ is a unique blend of 100% natural, high protein ingredients, blended to create a food source that triggers, activates and stimulates fish into feeding.